Thua Thien Hue Province People’s Committees has issued a plan to organize the 8th Hue festival 2018. Accordingly, Hue Festival 2018 will be held from 12th to 20th September, with theme of “Cultural Heritage with integration and development”.
In addition to France partner, Thua Thien Hue is campaigning participation of ASEAN and East Asia – Latin America (FEALAC). All local artist forces, Group 3 region Hanoi – Hue – Ho Chi Minh and group of provinces, cities … will be take part in performing the festival.
The main activities will take place during the Hue festival 2018 include:
Art Program Opening (12th September at 20:00),
Royal Night (15th and 19th September), Ao Dai festival (14th and 17th September at 20:00),
Program honoring Hue music (16th and 17th September at 20:00),
Oriental Night Program (13th, 15th, 16th and 18th September at evening) and
Crabosse fire art installation program (18th and 20th September at 19:30).
Street festival program of art troupes from various countries of East Asia – Latin America will occur in the afternoon during Hue Festival 2018 on the streets in the center of Hue City closing (20th September at 20:00).
Besides, there are a lot of community program and arts festivals such as countryside market at festival days, Thuan An beach calling, beautiful Lang Co beach, Hue Nam festival, the second Huong river singing festival as well as many sport activities such as traditional boat racing festival, kite festival, nationwide golf tournament, Food Festival of 5 countries: Vietnam – Laos – Thailand – Cambodia – Myanmar (from 11th to 21st September), International Trade Fair (from 12th to 18 September).
Hue festival 2018 will bring for all domestic and international tourists a lot of unforgettable moments, unique and attractive art programs as well as interesting sport activities. Make sure you take a street food tour to try out Vietnamese cuisine.
This is also an opportunity for Vietnam as well as many countries on the world introducing their own culture to the world.
MAKING MUSIC A ‘VERB’ AGAIN — WHY THE MUSIC INDUSTRY NEEDS COMPUTER CODERS
You’ll read a lot in the news about YouTube, Spotify, Apple, Soundcloud, Microsoft, Google, Samsung, Nokia and other tech giants “negotiating with the music industry” over one thing or another. But that’s not actually what’s happening. Those guys ARE the music industry. They’re negotiating with record companies. Where “the music industry” is located has shifted again. ~Andrew Dubber, Professor of Music Industry Innovation, Birmingham City University / Director of Music Tech Fest
As Andrew Dubber’s quote emphasises, artists and record labels are the beating heart of an expanded music industry that includes tech companies — and we need to remain so. But there are challenges ahead.
There is no ‘scarcity’ of entertainment — to use a term from economics — no lack of access to content. This is a sector in which music’s reasonably small share of 36% is constantly under threat from likes of movies, immersive games, eSports, 10-hour TV series and social media — the list goes on.
As a result the recorded music industry is asking itself the question: ‘what can artists and labels do to create more value in a highly competitive entertainment sector?’.
In the era of the Commodore 64 computer in the 70s and 80s, users had to learn a computer language called Basic, typing in code to make the games work. They had to engage with the computer and the process of playing on a deeper level than your average ‘shoot em up’ games nowadays.
If you look at modern computing over the last 20 years, the adoption of Windows based operating systems has incrementally moved users further and further away from the mechanics of what they are actually using, or ‘what’s under the bonnet’’. The coding and innovation responsible for this revolution has created a frictionless user experience between us and how our computers actually operate — we just expect everything to work when we point, click and press play.
This is obviously great for the consumer, and has been highly profitable for tech companies, but in many ways this has actually moved artists and record labels further away from consumers on a technological competency level. Consider the shift away from physical manufacturing and distribution for record labels. The platforms and tools the industry now relies on such as Facebook, Snapchat, Twitter, iTunes, Apple Music, Spotify and others have indeed enabled a closer relationship between artist and fan, but changes in their strategy, tweaks of algorithms, changes to a user agreements, and how much data they share, can wield huge influence on how we do business and even pose a threat to labels. Do we rely too heavily on our new technologically minded partners to keep the business running these days?
Generally, artists and record labels are still focussed on the creation of recorded music or the live performance of it. Outside of the live sector, howit’s experienced digitally is largely left to, or controlled by tech companies. For musicians now, whether independent, independently signed or a major label artist, the music they create is marketed and consumed using the skills of coders/developers/computer programmers in some way or another via intermediaries from direct-to-fan sites such as Pledge Music and CD Baby to platforms like YouTube, Spotify and Apple Music.
Of course many attempts have been made to bring technological innovation under the same roof as the artists and record labels but for the most part we’ve struggled. Perhaps we view the work of coders/developers in the new expanded music industry as something our tech partners should do, while we focus on the creative artistic side.
Our culture and education system may have traditionally considered computer coding and artistic creation as separate endeavors. But given the essential role of technology in the expanded music industry as it is now, it seems like the ability to code is a competency that music creators and sellers could certainly work harder at and understand more. Creating and developing the best music will always be the core of what artists and record labels do, but there is another resource we can draw upon to create value to ensure we remain the centre of the music universe.
CODE — THE MUSIC INDUSTRY’S NEW ‘NATURAL RESOURCE’ — A NEW LAYER OF VALUE
“Over the next 30 years, with computing power as the new ‘technology breakthrough’ and data as the new ‘natural resource,’ the landscape of retail, financial services, manufacturing and entertainment will be transformed..” — Jack Ma (Founder and CEO of Alibaba, the world’s largest retailer and one of the planet’s biggest internet companies)
When you fuse the ‘natural resource’ we’ve always had i.e. MUSIC, with the digital world’s new ‘natural resource’ i.e. DATA, you can create value with code — a new ‘natural resource’ for the industry.
In established music streaming, we’ve already seen many examples of extracting value from the data it provides but we can go further to squeeze more value out of the artist/fan experience beyond just a ‘play’.
When it comes to ‘on platform’ experiences, while often restricted by the APIs, Kobalt’s recent creation of David Gray’s ‘Dynamic’ Best Of stream album and the Laura Marling streaming ‘Pre Save’ function (now adopted by many other labels) are creative examples of collaborations with coders that build a new ‘layer of value’ on top of the basic functionality Spotify offers, in this case to deliver deeper engagement and aid in distribution.
Both these examples gained a lot of media comment because they were examples of record labels adopting coding expertise on their own terms and applying it to music streaming; the format of future recorded music consumption and the reason we are now experiencing financial growth. They are also interesting because they are rare examples of customising the notion of music as a service that is experienced in exactly the same way regardless of the artist.
YouTube aside, consider the now declining ‘golden era’ of Soundcloud embeds, WordPress music blogs and Tumblr pages that previously accounted for a lot of consumption and discovery — all of which had customisation built-in. Even the pre-eminent former platform for music that was Myspace enabled you to add in design elements (a ‘skin’) and curate your friends. These functions seem primitive now. But as we have lapped up the connective prowess of social networks and the superior distribution ability of established streaming services (coupled with the decrease in the physical presence of recorded music) we have ceded control of much of the ‘look and feel’ of the digital experience to tech companies.
How do artists differentiate themselves; and for record labels how do we differentiate our repertoire, when distinguishing between a single, album track, album, EP, mixtape, playlist (all traditionally different value propositions offering varying profit margins) is very hard to do on established streaming services.
We could add value with more musical context, social features, customisable adverts and create new interactive calls to action that encourage collections — but crucially in the voice and tone of the artist. Building on top of an open API as standard on all music streaming services could unleash a wave of ‘premiumisation’ of the user experience. Furthermore, if it was restricted to paying subscribers, this would provide an additional incentive for users to pay.
We can view code and the resultant software as a means to add a new ‘layer or value’ that enhances and reimagines the standard offering of ‘all the world’s music, all the time, anywhere you want’ model. Recent launches in the startup space have hinted towards a trend in this kind of innovation.
Newly formed startup Vertigo Music connects premium users across both Spotify and Apple Music and gives them the ability to layer in video, audio, and chat on top of basic music streaming to create a shared immersive experience. Similarly new startup Anchor gives anyone the tools to make radio-like programming that sources the music from your streaming service. The Pacemaker app is essentially an extra layer of value and functionality on on top of the Spotify API that enhances the interactivity of the service by allowing you to blend tracks together like a DJ.
Outside of music streaming, other startups are adding value on top of dominant platforms: The Bot Platform has built a layer of value on top of Facebook’s Messenger that creates new opportunities to connect with fans and sell products with revenue flowing directly back to artists. Rapper Ryan Leslie has a startup called Superphone which adds a layer of value to an artist’s personal smartphone via an app, enabling them to directly monetise a closer relationship with their biggest fans.
The ‘tech vs music industry’ narrative dominated headlines in 2016 but despite recent high profile startup failures, there seems to be change in the air reflected by the formation of organisations like Ben Bowler’s Music Upwhich aims to create value for musicians and rights holders by supporting the music startup ecosystem.
Record labels have of course worked with coders in some way or another for years, however the relationship is usually limited to 1 or 2 in-house developers in a company of hundreds, or through agencies, consultants and music tech startups. The buzzwords of 2017: AI, AR, VR, Bots, Gamification have already established themselves and hint towards a closer relationship with coders in the future. With their help we can create digital products for active rather than passive engagement.
‘MAKING MUSIC A VERB’
“These [streaming] services cannot be utilities, it’s not enough. They have to be — they almost have to make music a verb — it has to just move.” — Jimmy Iovine, Apple
If the whole recorded music business started from scratch in 2017 would our core product and means of monetising rights be a static 3 to 6 min long WAV file? Before the recording of sound was invented in 1878, for most people, music was something you DID, whether that was singing, playing the piano, or listening to a live performance with others. The situation has now reversed and in the current era of the music industry, our default perception of music is the recorded version rather than the live version. Generally, we see live performance as an interpretation of the recorded version. As David Byrne says in his excellent book ‘How Music Works’, “what was originally a simulation of a performance — the recording — has supplanted performances, and performances are now considered the simulation”.
So in a world where we are competing with a myriad of interactive digital content, and have almost limitless digital product possibilities, we should once again reverse our collective perception and refocus on music as something that is DONE; which can now be interpreted as a dynamic digitally-mediated experience rather than linear consumption. Music doesn’t have the monopoly on entertainment it had back in 1878, and while the monetary value of the industry is growing, its share of attention and engagement is still very low — we’ve got to work harder to cut through.
From an artist and record label perspective — we need to see code and the resultant software as not just a means to create ways to discover, distribute, and promote ‘traditional’ music content, but actually something that can be fused with it to create artistic meaning and give consumers more reasons to engage with it.
Glass Animals for their recent album ‘How To Be A Human Being’ created digital liners notes, games, blogs and other multimedia content to communicate what the songs were about, create meaning and drive engagement long after its initial ‘release’. Collaborating with Ashten ‘Whoopie’ Winger they created a video which depicted the song’s character in computer game and also an actual computer game that can be played for album track ‘Season 2 Episode 3’. The problem was how to extend the artistic narrative of the music off and then back on tostreaming services to deepen engagement. The solution was creative coding.
Artist Childish Gambino aka Donald Glover, in his quest to create not a traditional concert but a “shared vibration” for his new album hired 22 year-old Miles Konstantin, the kid behind a really impressive unofficial fan website to build an app with his two roommates in their spare time. This became the start of Pharos, a 3 day trip / performance installation in the middle of the desert complete with a virtual reality experience. When the interactive zombie visuals on the screens didn’t move the correct way, Microsoft came up with a solution using an X Box Kinect sensor to capture the moves from Donald himself, then the software translated his physical movements to virtual movements on the screens. (Violet Skies used a similar method to capture movements and turn into sound at music/tech event Buzz Jam 2015.)
Joe Goddard and Domino Records collaborated with design studio People on the Electric Lines website, built on top of the Spotify API as an extension of Joe’s existing playlists. The result is a rich experience, using animation, voiceovers and loops, painting a picture of the influences behind the new album complete with options to save and listen to the tracks.
Coders in the 3 cases above collaborated with artists to help them interweave their creativity both online and offline, on digital platforms fans were already on and new ones that they created. They realised artistic meaning in another ‘space’ over and above live performance and stream of a linear audio track. The result is a suite of dynamic digital experiences that create value, attention and features that consumers were willing to pay more for and kept them engaged over a longer period of time.
Crucially, these two cases identified the problem first and built a solution that involved code after and not the other way around. Sometimes there is a tendency for the artistic and label community to ‘follow the tech’, in other words to “[fall] in love with the solution, and not the problem.”. A frequent complaint of ‘innovation’ departments at labels is that they are brought into the process too late, or when the campaign suddenly needs some ‘buzz’. The way of solving this is having the artist and coder work from the inception of the creative process
Seeing record labels as “agents for our artist’s creativity”, we can view code as the means to unshackle us from the idea that the primary way artists connect with fans is arguably the static, linear experience of listening to a recording. We could empower artists to create brand new art forms for each platform.
“Art challenges the technology, technology inspires the art”. — John Lassater,Co Founder of Pixar
Pixar, probably the most successful and consistent movie studios of all time, and a creative powerhouse, was founded by computer science graduates. Getting the right culture of openness, candour and collaboration was essential in bringing the two distinct cultures of art and technology together in such a profound way. The constant interplay between the art (in this case classic storytelling) and cutting edge technology (in this case computer animation) is why Toy Story, and countless others of their films were both groundbreaking and successful at the box office.
Shouldn’t artists challenge technology more in the music industry? What if, instead of artists being made to ‘fit’ their art into others’ technology, they collaborated with coders to create their own?
What if as an artist you expected a coder as part of your team in the same way as you expect an A&R, marketing manager or video commissioner?
Artists create art. Coders can realize that art in the digital space in ways that we never thought possible. To open up AI and VR opportunities we need creative coders on our team, and more importantly we need them as close to the artists as possible to ensure authentic experiences that fans will value — and pay more for.
What if in the future the coder was a member of your band? What if you made music directly from code? This is already happening with the burgeoning music subculture Algorave which is based around creating music from live coding. Music in the future may actually contained code: to quote another 2017 buzzword: ‘Blockchain”.
But how attainable is this to most artists? Not everyone has the resources of Kanye or Childish Gambino. Where are the coders?
As investment in tech has flourished, the demand for coding expertise has grown exponentially but so have the opportunities to learn. Coding is now part of the curriculum in the UK, with children as young as 11 being taught. In a few years, you’re probably just as likely to meet someone who can code as you are someone who can play drums or make beats for you.
In order to truly recognize how important coders are going to be for artists and record labels we need to see past the stereotypical Zuckerberg type character looking at a screen of 1s and 0s in his bedroom at Harvard University. As developed countries move towards service based economies rather than manufacturing, coding could become the new blue collar job. Coding is undoubtedly the future language of business and technology as well as a creative force in its own right — the expertise will become more prevalent in all sectors as time goes on.
“I think a lot of musicians don’t really see or understand, we just download the apps and use them, we don’t really see what goes on behind the scenes”.Tiggs Da Author, Buzz Jam 2016
Following in the footsteps of Music Hack Day and Music Tech Fest, YGN’s Buzz Jam concept (in partnership with Sony Music and hosted at Red Bull Studios) sought to connect emerging musicians and the coder community closer together when it launched in 2015. ‘Hack culture’ (computer coding with the spirit of playfulness and exploration) is growing and a new generation of tinkerers, hackers and makers are apply coding to music based problems — often with affordable hardware available on the high street.
A ‘hackathon’ is to a coder what a ‘jam session’ is to a musician — Buzz Jamis a mixture of the two. Phase 1 of the concept has for 2 years seen artists and coders connect directly to collaborate and create new musical instruments for one unique performance. In this way, music itself is the API on which bespoke software and hardware is built. Bringing the intangible to the tangible; the code that is used to power the instrument becomes part of the creative process in the same way the music and lyrics are. The performances are unique because artists challenge the coder and the coder challenges the artist.
At the 2016 event, in a world first, the band Nimmo along with Adam John Williams tackled the problem of condensing the band’s entire live show down so music could be played on a ‘digital tattoo’ that literally turned an arm into a musical instrument.
“Sarah had a tattoo that controlled the effects on her voice as she flexed muscles on her arm, which felt like a nice way of keeping the physicality of the performance.” — Nimmo in Music Week
In the 2015 event, My Panda Shall Fly and coders Yuli Levtov and Chris Waring created a generative looping app called the ‘The Loose Loop’ for his phone that meant when he performed a track you would literally not hear it the same way twice — a basic example of an ‘experimental innovation’ approach to live performance and the death of the ‘creative full stop’.
“The most interesting part was being paired with a coder/programmer who basically had all the knowledge to fill the gaps in your imagination and vice versa” — Good Love (Artist), Buzz Jam 2015
These examples aren’t a ‘service / client’ relationship, they are mutually reinforcing exchanges of creativity. The Buzz Jam concept recognizes a new paradigm of code and music coming together as two complementary art forms.
The nexus of music and computer coding is where the truly groundbreaking music experience is going to come from in the future. Perhaps it’s not social/economic change that will inspire the next musical movement but a change in our perception and use of code? With the help of creative coding, artists and record labels can unlock new creative value that isn’t just related to the recording but how we create and experience music all together.
“The irony is that while creating music is a very creative process, so is generating software. A blank piece of music manuscript is the same as a blank screen with a blinking cursor. They’re both creative processes.” — Rob Wells (CEO, Music Media Inc)
One of the most usual explanation of medication dependency is, that if you take as well long a particular quantity of a drug, you will certainly end up being an addict. It’s the compound that makes you addicted. This is the theory that the United States battle on drugs is based on.
Yet it does not describe why numerous well-known artists count on medicines and have to go to rehab again and again. It doen’t describe why way too many gifted musicians pass away of an overdose, like most of the artists in the ‘club of 27’ (a.o. Janis Joplin, Jimi Hendrix, Kurt Cobain, Amy Winehouse).
Research study with computer mice has shown that isolated mice in a cage favored drugged water over tidy water. They keep taking the drugged water up until they die of an overdose. This remains in support of the common explanation mentioned over.
Various other study, however, has revealed that when you place computer mice on a mouse-friendly play area with various other mice, all the mice chosen clean water over drugged water. No computer mouse died of an overdose. Experiences people soldiers in Vietnam validate this research. 95% of the soldiers that made use of heroin in Vietnam, simply give up when returning to the USA.
In fact, it’s not the material that makes you an addict, it’s social seclusion, boredom and sensation trapped. Lots of artists encounter social seclusion when ending up being successful as well as renowned. The absence of personal privacy is a crucial factor. On the top it’s additionally really tough to know which to trust fund.
If the music service intends to stop psychological wellness problems of artists, it can pay more focus on social skills of musicians. For musicians it’s not just important to recognize ways to network, however additionally ways to make pals.
When a band begins to achieve success, money will certainly start coming in. Youthful participants of a band as well as individuals that are brand-new to making an earnings via music may unknown how you can manage the earnings from nobilities as well as agreements. These 4 pointers will certainly aid you to effectively handle your revenue.
Hiring an Accountant
As soon as loan starts coming in from your band, it is very important to work with a monetary consultant or an accounting professional that is independent from your record label. This finance expert could assist you to manage your earnings from contracts and also aristocracies. You could desire to divvy up your earnings right into cash that you can make use of now for your living expenditures and also money to spend for the future. A financial investment account might aid to grow your earnings so that also if you take an early retirement from songs, you will certainly still have some cash.
With good luck and wonderful advertising, you could have the ability to collect tune royalties for years. Some agencies, like ASCAP orBMI, know that whenever your tune is used or played, you must have the ability to obtain royalties on it. The terms of your nobilities will be consisted of right into your recording contract. You could have your nobilities drawn away straight into an investment account or a depend on for future usage.
Making an Artist Biography
Making a musician biography is a vital part of the documentation you will need for future contracts. Your bio could consist of the tools you play, your tune credit scores as well as some information about yourself, such as what got you interested in music. Your artist bio can also be consisted of in meetings as well as composed short articles concerning you or your band. You must additionally think of obtaining your band name trademarked, because an additional band could have the exact same one as you. By trademarking it, you keep yourself risk-free from lawful consequences and other prospective issues.
Establishing a Count on
Setting up a depend on is one more excellent way to handle your aristocracies and also contract income. A teen band could gain from a count on due to the fact that the earnings will be reserved as well as gradually dispersed in the future. A depend on can be spent and handled by an independent third party. Depends on have to be established with the assistance of an attorney. Any cash in the trust is safeguarded from lawsuits and also other claims against you.
Earning money by doing what you are enthusiastic concerning is a remarkable experience. By carefully managing your nobility and also contract earnings, you could additionally set on your own up for financial success. With the assistance of an accountant, economic consultant as well as legal representative, you will have the ability to manage your band income without fretting excessive regarding your monetary future.
If you go to Nashville Tennessee and ask around, you will probably hear horror stories of those who came to the Country Music Capital of the World—and failed. The same could be said of other music genre and locations as well. So, what went wrong? Why did so many with dreams and high hopes fail?
Well, being a music artist depends on several things. Talent is a must, as well as dedication and a good healthy dose of luck. Along with that, finding the right connections and learning how to market the talent you have is good too. Let’s take a look at somethings that may advance your dreams into reality.
Define your talent. Do you rap? Do you sing country songs, or is the ‘blues’ more you style? Do you play a guitar, or other musical instrument? Are you passionate about it? Do you eat, live, and sleep it? It sounds unrealistic, but being passionate about what you want to do maybe the biggest key factor in achieving success.
Find your style. Who do you listen too? Where are you from? This can be key in finding the marketing strategy you need to promote you and your music.
Study the competition. While you will need a different approach, studying the competition can give you clues into why they succeed. Also, look at the stories behind the artist. How did they get noticed? What did they do which led to their being noticed by the companies that signed them?
Find a mentor. This is a crucial step, as a teacher can save you a lot of time and effort. Find a teacher who shares the same tastes and styles you do. Preferably, this teacher should be a contemporary one. If you admire a guitarist, for example, whose heyday was in the fifties or sixties, the style and tone would be much different than today’s artists. While this would work for throwback groups, it would not be suitable for today’s music world.
Pack many talents in a small package. In other words, educate yourself on as many aspects of the business as you can. We all hear stories of rock legends having entourages, or people who do things for them. That’s great; but, it’s also expensive. Not every person, especially those who make a living as a server in a restaurant, can afford it. Diversify your skill set. Learn how to write your own music, start your own label, produce your own songs, or keep your own books.
Unfortunately, not everyone who sets their sites on being famous makes it. There are many record producers out there who had dreams, at least at one time, of making it big; but, because their talent went unnoticed, they failed.
However, they did succeed in a business they love and are passionate about. The key to success in any business is to become educated about it. Teach yourself to be a success.
recognize just what you’re thinking: Blogs are so 2005.
It’s true, blog sites were a big bargain back in the day. But they still are– you just don’t know it.
Think it or otherwise, as a musician, you require blog sites. They are the lifeblood of several musicians’ professions, and also among the most efficient means for independent musicians to expand their online reach.
So just what is a blog?
Nearly every frequently upgraded media site is a blog! The 10-years-younger version of on your own still assumes it’s location where stay-at-home mamas create product evaluations of baby diapers, pasta sauce, as well as their coupon-cutting experiences.
But a blog is merely a continually updated site where details is given in sequential order as well as even more recent messages appear ahead. Your preferred print magazine keeps you the reader involved in between problems by producing regular on-line material. That’s blogging. This is a blog. Nowadays, the ordinary internet site is simply a pietistic blog site.
Blog sites come in all shapes and sizes, yet here are the 4 major formats (some cross over into other categories).
note: a lot of audio blogs that archive their material online are usually podcasts.
Place: City-based blog (a blog regarding your city’s tourist attractions, occasions, and so on).
Instance: Human beings of New york city.
Company-related: business will certainly typically blog to assist connect their consumers to their brand name.
Example: Southwest, Whole Foods, Starbucks.
Why you ought to advertise your songs to blog owners.
Direct exposure: Promoting your music to bloggers is your ticket to direct exposure. While some blog sites are more youthful and have less readers, others have a much broader reach. Either way, you are making brand-new fans that have not formerly become aware of your songs. You can only rise!
Disclosure: Followers do not in fact recognize a whole lot concerning the artists they enjoy. Yet interviews give them a further consider the life, job, as well as character of their favored artists. Each meeting you do is a new opportunity to share a little on your own that may not prevail understanding. Devoted fans enjoy stuff like this!
New Material: It could commonly be hard for artists to locate new product to update their internet site with. The periodic new interview, evaluation, reveal sneak peek, or blurb not just maintains your website and press kit fresh, however provides the impression that you are an energetic musician that is searched for by press.
[The 8 points that should remain in every band’s digital press package] 4. Life span: You never understand when a new follower will stumble upon a post from 2 years earlier. It takes place all the time. Blog sites are terrific because usually content could be archived and stumbled upon.
How to locate blog sites that will certainly review your music.
Roll your sleeves up, due to the fact that doing your study takes some severe effort.
Search similar artists: Identify what genre you ideal suited and Google a likewise styled artist who has been around the block a few times. As an example if you play off-center unusual psychological electro pop, you might want to Google Sufjan Stevens. Stevens is an artist who is still relatively off the radar as for mainstream songs goes, so it’s most likely a publication that evaluates his music would review indie musicians.
Check out the blog sites submission guidelines: Do it! If they typically aren’t covering popular song today, and also you are a pop artist, you need to know you’re squandering your time. If you’re required to stick your name and also album title in the Topic line but you don’t do it, that’s an additional strike. Submissions standards are absolutely a must-read!
Know just what the blog writer composes: If John Doe reviews a Sufjan Stevens album as well as you want him to review yours also, take a while to take a look at his various other reviews. Discover a few common strings and truths that will assist you pitch yourself much better. For example, perhaps John Doe only reviews musicians with unusual names. Or perhaps he only examines musicians when they are exploring with his city. Understanding a little regarding who you’re emailing will certainly help you greatly!
The best ways to pitch yourself to a blog writer.
General rules: It is definitely essential to remember that web content is king. The easier the much better. Be polite, expert, obtain your factor across, specify as well as don’t be verbose. Know just what you desire. Are you requesting for an interview, evaluation, show preview, attribute of your brand-new video on their internet site, or something else?
Things to include in your e-mail:.
A comprehensive subject line: It’s the initial point they see. Make it count!
Introduction paragraph: Program that you understand the blog site( ger) by referencing some his/her/their past articles. This reveals you did your study.
Describe your music: This is your elevator pitch. Plainly liken yourself to a few other musicians and also provide a need to wish to check your songs out additionally.
Brag a Little … just a little: If you have actually opened for Sara Barielles, had an evaluation on NPR, or done something that will certainly get your first step, stick it therein. Whatever aids!
Hyperlinks: link to where they can to hear your songs, connect to your bio, and also link to your web site.
The Correct Email Address: Prior to you push send out, make certain you have the right email address! This is by far the trickiest part. Some blogs deliberately conceal their call details to restrict inbound requests. Others simply make it tougher to find. Do some digging as well as see to it your e-mails are mosting likely to right location.
Points NOT to include in your email:
No Add-ons: Do not attach mp3s, pdf, or anything else. Songs blog writers despise accessories. Provide a link to your press set web page on your internet site. We remain in the age of songs streaming so you understand.
Boringness: Don’t tell them your life story. Depending on how big the blog is, they are most likely getting a massive number of pitches in their inbox each day. They do not have time to review your narrative.
How you can subsequent with a music blog site.
Waiting is the worst component. Sometimes a blog owner’s silence is due to the fact that they can not dig via all the e-mails in their inbox and haven’t reached your own yet. Occasionally it’s due to the fact that you really did not send it to the right email. And also occasionally it’s since they don’t like your music– ordinary as well as simple. So right here’s exactly how you follow up.
Give it a few weeks: First points first, put at the very least 2 weeks between emails. Give them time to decide if they intend to cover you and also exactly how they will work you into their editorial schedule.
Be nice: Don’t send out an angry e-mail b/c they really did not get back to you. Be polite, consist of the initial e-mail in your message, and also merely create a 1-2 line email stating you are following up on your first message.
Acknowledge their work: Among my favored things to compose in my e-mail is, “I recognize you obtain numerous of these emails on a daily basis, so also if I do not hear back, thanks for putting in the time to review this one.’.
Just what to do when you get featured on a music blog site.
Include it to your site: Include it to your press web page, your press package, your homepage, etc. Simply ensure it shows up.
Share on social media sites: You will always get one of the most feedback on social media sites– particularly Facebook.
Give thanks to the Blog( ger): Send a fast message thanking them for their time. If it’s a well-crafted function, praise the author on a well-written short article.
Utilize it!: Use the blog site testimonial or meeting to get you your following one! An article on a decent blog site could open a lot of doors. An excellent attribute on a prestigious blog can do much more!
Whatever you do, do not quit! It might seem meaningless to reach out to 20 blogs only to hear back from 1, yet whatever matters and the more media protection you obtain, the a lot more will certainly come. Best of luck!
Booking a songs celebration gig is just one of the most reliable means to grow your fanbase and also order the focus of sector tastemakers. Earning a coveted port on a celebration lineup is a key indication that you’re not only a very skilled band, however also that you’re serious concerning putting in the work to take your songs job to the next level.
Nevertheless, there’s a lot of competition for celebration slots that are open to independent bands, especially for the famous résumé-builders like SXSW and also Bonnaroo. You need to be reasonable regarding the kind of chances that are achievable for your occupation degree, since or else you’re going to throw away a lot of money and time putting on festivals that you’re not ready for just yet.
If you have actually been routinely offering out your local as well as local online shows, you feel confident enough in your stage presence to regulate a huge crowd, and your on the internet existence depends on the same level (i.e., you have an expert site as well as energetic social media profiles with an expanding, involved complying with), then you’re probably all set to start putting on music events.
Here’s every little thing you should learn about locating the best celebrations for your band, assembling a killer application, and respectfully subsequenting with marketers.
Target the right celebrations for your music
” do not make the usual blunder of ignoring the smaller events and regional fairs”
It may look like thoughtlessly putting on every event that’s approving submissions will boost your possibilities of getting reserved, however smart bands know that being careful is a much better strategy.
When you’re first starting out, do not make the typical mistake of forgeting the smaller festivals and also regional fairs. They could not have the name acknowledgment of Coachella, but they’re vital for acquiring experience as well as developing your job résumé. With a few small fests under your belt, you’ll be in a much more powerful position to earn slots at the larger ones later on.
As soon as you locate a couple of events that appear encouraging, have a look at which headliners have been revealed, as well as do some digging on indie acts that have been picked in the last couple of years. Are they based in the exact same location as the event with a strong local draw? Did they explore regionally or country wide prior to playing the event? Just how solid is their social networks presence? Have they obtained press points out? Are they represented by an indie or major label, or are they entirely DIY?
Try to determine any patterns amongst formerly picked bands for your target events, and see just how your band stacks up in contrast to assist determine if it makes good sense to send an application.
Utilize a spreadsheet or artist management software to keep your study organized and also track development on your target festival submissions. Do not hesitate to customize it to your demands, but we would certainly advise consisting of a minimum of the complying with info for each event you’re interested in:
Submission URL/contact info
Submission fee (note that some festivals increase the cost as the due date methods).
Accepted/rejected alert day.
Keep in mind to include all the vital due dates to your schedule and set suggestions to ensure that you do not lose out on any chances!
Prepare your celebration application.
” No matter exactly how great your songs is, celebration bookers will not take you seriously if you do not offer your band in a specialist method”.
Since you have a solid listing of target festivals, you’ll want to make sure your application attracts attention. Having great songs is a provided, however promoters additionally pay really close attention to the following aspects to establish which acts await an event stage.
An excellent bio.
A winning biography for a celebration application is concise, attention-grabbing, and highlights what makes the band remarkable and also special. A little bit of background details is fine, however you do not have to share your life tale here– try to keep it relevant and also engaging. Have a look at these suggestions for writing an effective musician bio.
There’s no other way around it– you need high-grade band photos. Regardless of how good your music is, event bookers won’t take you seriously if you do not provide your band in an expert means. Because you’ll additionally be making use of these images for your internet site, digital press package, and also social media profiles, it’s well worth the investment!
In addition to basic press pictures, it’s a terrific idea to include a few online shots that communicate your onstage power and also look. It’ll aid promoters envision you on their festival phase, while additionally showcasing your efficiency experience.
Top notch live video.
What much better means to prove to a celebration that you can place on a mind-blowing program compared to by including a live performance video clip in your application? Make use of a clip that captures your stage presence, character, as well as target market interaction. Make sure the video clip as well as audio are both excellent quality, or it’ll distract from your efficiency and come off as inexperienced.
Even if it’s video footage from a little place in your home town, they simply wish to see that you have the ability to regulate a crowd and that you could truly fingernail your tunes live, since that’s what will certainly set you apart and also mean an effective event performance.
A fantastic electronic press kit.
When you have your biography, pictures, as well as video clips together, you’ll intend to package every little thing through an electronic press kit (additionally referred to as a digital press kit, or EPK). A professional-looking, well-maintained EPK signals to festival marketers that you have your act with each other which you’re serious regarding your music job.
Not sure how you can develop one? Make certain you have these eight points all set to go, after that utilize Bandzoogle’s preset EPK page theme to easily add an EPK to your band site. From there, all you need to do is send out the connect to promoters, as well as they’ll have all the information they need arranged on one page.
Submit as well as follow up.
” Familiarize yourself with each target festival’s specifications in advance to make sure that you could spending plan your time and sources appropriately”.
Since you have your basic application products and electronic press kit together, refer back to the spread sheet you created to find out exactly what each festival’s demands are for the entry process.
Do you need to apply to the celebration straight via a custom-made application on their website? Do you need to send your EPK through a system like Sonicbids? Do they call for a submission fee or supplemental products? Familiarize yourself with each target festival’s requirements in advance so that you could budget plan your time as well as resources appropriately, and avoid any kind of delays when the deadline happens.
After you send your application, the best thing you could do is kick back and also wait to discover if you were chosen. Do not plague them with emails or calls asking if you have actually been scheduled, specifically if they defined in the submission procedure to not call them about it– it’s a sure means to obtain blacklisted!
The one exception is if something significant occurs in your career after you’ve sent the festival application that might genuinely impact their decision. If you just reserved an additional major festival gig, obtained a top-level testimonial or meeting, safeguarded an opening slot for a well-known artist, or signed a document deal, it’s a smart idea to send a follow-up email to the event allowing them understand.
Do not get discouraged if you do not obtain scheduled at a music event after sending your initial couple of applications– these type of gigs are extremely demanded and also are very competitive. Maintain playing online shows consistently to boost your chops as well as stage presence, and focus on creating partnerships with neighborhood marketers, ability customers, and also fellow musicians. The songs sector is little, so if you continually placed yourself out there as an expert show an excellent online program and also a growing fanbase, word will navigate, and you’ll have more pull when you apply to festivals.
When you listen to “music publicity,” what enters your mind? A feature on the cover of Rolling Stone? A radiant cd review on Pitchfork?
For numerous independent bands, the concept of getting attention appears out of reach, so they figure they don’t should bother with it unless they “succeed.” Yet that could not be even more from the truth.
The truth is that if you ever before want the chance to advertise your songs to a larger target market, you need to start thinking of your strategy to attention long prior to you hire a music press agent
So exactly what is songs attention? Well, everything come down to collaborating with the media to draw in public attention. Naturally, the word “media” now incorporates a lot of digital-based outlets that were never part of the definition till current years.
Yet although the channels whereby you could attract public interest are continuously developing with patterns and also technology, the core of publicity is always mosting likely to have to do with relationships.
How you can find a music publicist.
” if a band is great sufficient for a trusted publicist to tackle as a client, the band is likely worth the journalist’s time”
Music editors and writers are pestered with hundreds after thousands of pitches daily. As high as they would certainly enjoy to listen to every band, it’s just not reasonable. This is why they’re always going to offer priority to emails from press agents that they know and delight in collaborating with.
The assumption is that if a band is great sufficient for a relied on press agent to tackle as a client, the band is most likely worth the journalist’s time. Even if they’re not aware of the band, reporters trust fund that an excellent press agent will not lose their time with a pitch that does not fit the writer or the outlet.
There are numerous approaches you could use to locate a songs publicist who’s a good fit for you. Beginning by merely looking on Google, asking around on Twitter and facebook, as well as getting referrals from your artist pals.
You could also research which publicists collaborate with bands similar to your own. Take a look at that else is on the PR firm’s roster and also where they have actually scored insurance coverage for their customers. If it appears like your band would certainly be an excellent fit and also you could genuinely picture getting covered by a few of the exact same media electrical outlets, add them to your list.
Once you’re in touch with a few prospective publicists, be prepared to explain the jobs you’re presently working with, as well as why your band is distinct and also appealing. You’ll likewise intend to have a couple of questions prepared concerning prices, campaign length, reporting, as well as practical objectives for your occupation level.
Something to watch out for: No legit songs publicist will certainly ever before ensure you insurance coverage in a details media outlet for your cash, so run in the various other instructions if you hear that. Nevertheless, they must be able to inform you just what’s achievable, which outlets they would target for you, and also exactly what their approach would certainly be to try to obtain you the most effective outcomes feasible.
The best ways to be your own songs publicist
” it’s a clever concept to manage your personal promotion initially so that you can discover exactly what enters into the process”
As you could envision, constructing and maintaining strong media partnerships is a full time job, as well as doing press outreach properly is fairly lengthy. However if you’re still early in your music job, or you cannot find the kind of press agent you require within your price range, it’s a smart suggestion to manage your very own publicity first so that you can discover just what goes into the procedure.
Below are the four fundamentals you’ll intend to get together prior to you reach out to the press for your brand-new cd or upcoming excursion. Once you begin working with a publicist later, they’re mosting likely to ask you to have these same points ready anyway, so you’ll lead the game!
An excellent tale
Just being a suitable band with good music isn’t really sufficient to get covered. A great story is just what makes all the difference between bands that get press as well as bands that do not.
Just what makes your band unique? Which part of your tale do you believe resonates the most with readers of the blogs and magazines you’re targeting?
If you stumbled upon a write-up about a band you’ve never come across, what sort of story would make you care enough to read it and also check out their music? Consider every one of these points, and then identify exactly how you could connect them to your brand-new songs or upcoming tour.
Professional press pictures
An appealing press photo is extra effective than you may assume, so it’s worth the financial investment to obtain yours expertly done. Be prepared with a couple of different dimensions and also options (such as black and white, hi-res, and also vertical and straight versions), since you never ever recognize exactly what a magazine could need. Make sure that every picture is premium quality and also undoubtedly makes clear who you are as a band.
A digital press kit
An updated electronic press kit reveals the media that you’re specialist and that you take your songs occupation seriously. An excellent press package includes these 8 points, which you could conveniently contribute to your web site with Bandzoogle’s pre-programmed EPK web page design template.
A strong pitch
This is where you really need to do your homework. It could seem like sending out a covering lend a hand a mass BCC would certainly email is a stealthy shortcut to obtaining more press, but reporters can identify these impersonal emails in an instant, as well as often overlook them. You’ll get a better feedback price if you take the time to research study each magazine and person you’re targeting, personalize each e-mail, as well as present a tailored idea for a tale they could collaborate with.
5. Get an app
Having an app is essential if you’re interested in reaching the widest possible audience. The more app downloads you get, the more famous you become.
Preparation your project
A normal songs attention campaign for an independent band takes about 8-12 weeks from beginning to end. Choose your target date (the day you launch your cd, the day you hit the road for your trip, etc.) and also work backwards from there to determine when you need to start preparing.
The very first thing you should do is research study the media electrical outlets you intend to target. Start regional, and also if you’re playing out-of-town programs, expand your search to those areas also. Look into where various other similar bands have had success, make a note of those certain outlets and authors, and also try to find direct email addresses.
Keep all this info arranged in a spreadsheet, due to the fact that you’ll additionally should use it to track which electrical outlets you have actually called and when, the number of follow-up emails you have actually sent out, when verified insurance coverage is scheduled to run.
The last point you want to do is send out a bunch of frantic emails the day before your album launch, so ensure you permit yourself a lot of time to send out the preliminary pitch as well as a few follow-up emails. Publications as well as newspapers typically call for a lot more preparation as well as have stricter due dates, so connect to them first to raise your opportunities of getting covered. After that, about 4 weeks out, start contacting any kind of podcasts, indie/college radio terminals, as well as blog sites on your checklist.
” make the pitch about them, not you.”
The media world operates on limited target dates. So pitch e-mails that are concise, customized, consist of a simple link to your music or electronic press set, as well as exactly comply with the entry standards are the ones that are most likely to get a response.
Here’s the method: make the pitch about them, not you. Sure, you’re launching a brand-new cd that you’re very delighted around, yet so are 70 other bands that called them today– so why should they appreciate your own?
Show that you have actually done your research study– indicate previous short articles they have actually composed that lead you to believe they’ll be interested in your songs. Mention a certain sort of feature or collection the outlet has that you think you ‘d be terrific for. The even more specific you make your story and pitch, the less complicated you make it for them to say “yes.”.
In simply a couple of sentences, you need to have the ability to present yourself, discuss exactly just what your request is, as well as offer a relate to even more info. The pitch email is not the area to share your full bio. If they’re interested, they’ll click on your digital press set link as well as find out more concerning you.
Likewise, bear in mind to never connect large files to your emails– reporters despise that. Just send a simple link where they could stream or download your media.
It may be discouraging, yet the reality is that many writers won’t respond to your very first pitch email. However, you significantly increase your opportunities of a reaction when you send one or two follow-up e-mails. The trick is to show that you’re expert and also consistent, but not frustrating or desperate.
If you do not listen to back after you send your first e-mail, wait at least a week before you follow up. Send out a courteous, quick note that determines their rate of interest. Consist of an easy inquiry pertaining to the protection you’re asking for that they could conveniently respond “yes” or “no” to.
If you have not heard back after your follow-up e-mail, wait another week and attempt again. If you still get no reaction after 3 e-mails total, it’s secure to claim that you can move on.
Exactly what to do after you obtain press protection.
Scoring press insurance coverage is an incredible accomplishment, but the work does not finish there.
Quickly after the item goes online, take down it in your press outreach spreadsheet, and also send a brief thank-you note to whoever aided make it happen. Let them know that you’ll be sharing the protection on your internet site, adding it to your press package, and also promoting it on social media sites (make certain to identify the magazine as well as the author when you share it). Media outlets constantly appreciate when bands aid get the word out!
Hopefully this will be the start of a long, worthwhile partnership with the author and also magazine, and it’s in your benefit to maintain it. Even if all you got was a brief write-up from a little indie blog writer, you never ever understand which publications that individual will wind up writing for later on. It’s a gorgeous point when the careers of both the writer and also the band can grow together!
Songs promotion is a really time-intensive process, and it could take years to establish valuable relationships with the media. Yet putting in the job currently to construct your network and obtain that early buzz will settle in a big way as you expand your music occupation.